MSL 002: Traffic Tuesday – Coga’s Yoga Case Study – Shine Like a Nova!

In this episode of Marketing Strategy Lab’s “Traffic Tuesday”, Jeff and Jason cover a recent case study of how Jeff helped a consulting client in the Yoga industry make over $5,000 in a weekend and get enough money to cover her upcoming payroll. Some of the challenges they faced was an outdated website from 1999, no online payment processing, and not having any real salesperson on the Yoga team. Make sure to listen to the full podcast to pick up all of the golden nuggets on how to make cash fast.

Traffic Tuesday Loves Yoga Pants!

Outline Of Traffic and Conversion Tuesday – Coga’s Yoga Case Study – Shine Like a Nova

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Marketing Strategy Lab Episode 002: Coga’s Yoga Case Study – Shine Like a Nova!

 2:45 – What traffic and conversion really means (in the context of online and offline strategies)

3:57 – A campaign we have used to create instant cash in 4 days

5:11 – The estimated numbers to the case study: “Coga’s Yoga Case Study – Shine Like a Nova!”

5:45 – A video explanation Jeff sent to his client (see below for the actual email and video that was sent)

18:01 – Why the “P.S.” is very important when writing an email copy

22:02 – A tool Jeff uses to track the call volume and how you can use it keep track of inbound calls

25:01 – Using a sneaky subject line to get ridiculous open rates on your email campaign

28:11 – Why sales people are looked at as “scum bags” in this country

32:15 – Jason rants about why sending  emails is the highest income producing activity in your business

33:27 – Actual campaign results from the “Coga’s Yoga Case Study – Shine Like a Nova!”

38:01 – What is the life time value of a customer and why is that important to you

39:00 – How Jason calls out Jeff using the “S” word

40:00 – The challenge of having a long sales life cycle

41:12 – The 4 phases that every business must understand

Show Notes From Jeff Coga
July 23, 2014 @ 01:03 AM


I’m super pumped for this episode of “Traffic Tuesday” because this shows unequivocal evidence (yes, I’m using a big word 🙂 ) that you don’t need a “perfect campaign” and how using a little creative juice can generate income fast.

If you haven’t listented to this episode of Traffic Tuesday, make sure to listen to it first before reading more about the detailed case study.

Now let’s break down this campaign.

First here is the email I sent to our client breaking down the “funnel” and what she should anticipate.

Traffic Tuesday - Case Study

Click Image to Expand

When working with our clients we try to break down a marketing campaign just like this. We try to keep it as simple as possible.

Now… here is the video that I sent to our client breaking down the marketing campaign.

Click Here to Download the 4-Day Cash Machine Email Swipe 

Make sure to downloaded the actual 4-Day Cash Machine Email Swipes by clicking on the link above. You’ll get to see the whole structure of the email. Download the PDF and watch the video above.

After we finished the campaign – we sent our client the email below. This email breaks down what the actual numbers look like. Again… we tried to keep it as simple as possible so our client can understand what we did.

Traffic Tuesday - Case Study - Email Response

Click Image to Expand

Final Thought:

This 4-Day Cash Machine works like clockwork. All you have to do is download the email swipes, make some changes to the “guts” of the email, and just send it out. Trust me on this… this REALLY works!

I would love to get your feedback. Make sure to leave me a comment below. Thank you!!!!

Live Free,

Jeff Coga - Marketing Strategy Lab

Jeff Coga

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  • Annie Marie Peters

    Reply Reply July 29, 2014

    Very practical marketing advice! I can’t help but want to try out your 4-Day Cash Machine technique. $5,000 in a weekend is quite incredible.

  • Kayce

    Reply Reply July 31, 2014

    A little confusing but I trust you that it works lol. I probably need to go back and re-watch the video.

  • Hrvoje

    Reply Reply August 2, 2014

    This is a really amazing example how how “using a little creative juice can generate income fast”. I’m not fan of yoga, but I really like this campaign! Brilliant!

  • Alex London

    Reply Reply August 4, 2014

    I’m a big fan of e-mail marketing, I know some people ignore it but I can tell you from my business, e-mail marketing brings me in a lot of business. Any new strategy is great as far as I’m concerned! Just make sure you do have a strategy.

  • Louisa Chandler

    Reply Reply August 4, 2014

    These are definitely practical tips which I feel I could implement for myself. Once you read them they seem obvious and they make so much sense that I’m kicking myself for not having made these changes sooner. Thanks so much for this post, it will help me so much!

  • Meg

    Reply Reply August 7, 2014

    Wow, this looks pretty cool. Lots of info — love the podcast breakdown.

  • Jessica

    Reply Reply August 9, 2014

    This is great! I have several thousand emails myself and I totally need to do this! I think this is a fantastic marketing strategy and I learned a whole lot from reading the article and listening to the podcast. I will be likely be coming back to this page to listen watch and read again. Thanks for the awesome information!

    • Jeff Coga

      Reply Reply September 30, 2014

      Glad you liked it!

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