MSL 004: WW Evergreen Sales Machines (Part 1) – Proven Methods to Quickly Build Multiple Online Businesses That Run On Autopilot

In this episode of Marketing Strategy Lab’s “Workshop Wednesday”, Jeff and Jason cover the journey on how they created a six-figure information publishing and consulting business by leveraging free media. This is a two-part episode so make sure to catch Part Two next week on “Workshop Wednesday”. BONUS: Our gift to you!!! Make sure to download  “How to Launch Your First Product!”

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Here’s What We’re Going To Cover Today (Part 1):

    • The BIG Damn Secret To Being A Podcaster That Almost EVERYONE Misses!
    • Understanding The Concept of: Diffusion of Innovation
    • The 4-Different Stages of Businesses that You Must Recognize and How One Strategy that Is Implemented in One Stage Can Destroy Your Business.
    • How We Figured This All Out By Focusing On One Strategy: A.A. Strategy – “Acceleration of Application”
    • Discovering The “Right Niche Market”: The Sniper Rifle vs. Shotgun Approach
    • Download our PDF Action Guide: “How to Launch Your First Product

Outline Of “Workshop Wednesday” – Evergreen Sales Machines: Proven Methods to Quickly Build Multiple Online Businesses That Run On Autopilot

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Marketing Strategy Lab Episode 004: Evergreen Sales Machines (Part 1) – Proven Methods to Quickly Build Multiple Online Businesses That Run On Autopilot

1:14 – Overview of today’s Workshop Wednesday and what we did to create multiple online businesses that run on autopilot.

4:45 – The BIG Damn Secret To Being A Podcaster That Almost EVERYONE Misses!

6:30 – The Small Business Association (SBA) statistics of how many small businesses fail

9:15 – Why podcasting is the Biggest Game Changer for small business owners

9:40 – How Diffusion of Innovation is affecting all of us

18:03 – The Four Different Stages of Business

25:45 – How successful business owners use the A.A. strategy

27:15 – Two types of marketing approaches: Sniper vs. Shotgun Approach

32:02 – How to generate income online and the different strategies you can use

37:35 – Recap of the show and introduction to Part 2

Show Notes From Jeff Coga
July 23, 2014 @ 01:35 PM

Hey, hey, heeeeeey!

This is the first episode of Workshop Wednesday and I hope you loved this episode. If you’re reading this right now, it probably means…

1) You just want to read my show notes before you listen to the episode.


2) You already listened to the show and are looking for the action guide.

Download our PDF Action Guide: “How to Launch Your First Product

This action guide is a workbook that will breakdown what you need to do to launch your first product.

One of the most important thing that most people miss is something called “Competitive Analysis“.

What is Competitive Analysis and Why Is It Important?

Here’s what Wikipedia has to say about Competitive  Analysis: “In marketing and strategic management this is an assessment of the strengths and weaknesses of current and potential competitors, I recommend  seeing this free affiliate marketing course. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring, and adjustment.”

So… what does this all mean and how is this important to creating your first information product?

The answer is simple. Competitive analysis gives you the competitive advantage in the marketplace to win. In business there is no such thing as “oh I tried”. If you believe that, you’re going to get the “oh I tried” type of income. I’m a huge fan, student, and follower of a guy named Jack Welch.

Jack Welch - Marketing Strategy Lab

Why Do I Love Jack Welch?

The Legendary CEO, Jack Welch was the youngest CEO and Chairmen of one of America’s biggest and most respected companies (General Electric) at age 44. He rewrote the rules of what an incredibly profitable and successful company should be, all while having fun in the process.

The quote above is something I live by!

In business, you MUST have a competitive advantage or you won’t win. If you don’t win you’re not going to having a booming business. I’m not saying you won’t make money but you will struggle to grow the company year-over-year.

Six Sigma in Marketing

If you’ve heard of Welch or studied him, I’m sure you have heard of Six Sigma. But what the hell is Six Sigma? According to Wikipedia, it’s:

“Six Sigma seeks to improve the quality of process outputs by identifying and removing the causes of defects (errors) and minimizing variability in manufacturing and business processes. It uses a set of quality management methods, including statistical methods, and creates a special infrastructure of people within the organization (“Champions,” “Black Belts,” “Green Belts,” “Orange Belts,” etc.) who are experts in these very complex methods. Each Six Sigma project carried out within an organization follows a defined sequence of steps and has quantified value targets, for example; process cycle time reduction, customer satisfaction, reduction in pollution, cost reduction and/or profit increase.”

Welch states that Six Sigma is a process you can put in place to reduce variation in your company. The idea is customers get what they want, when they want it, and it’s right the first time. So, Six Sigma is a technique which you can train your whole company to reduce variation. He goes on to say…

“Variation is evil. Because it’s evil you have to reduce the variation. Once you reduce the cost you’ll improve dramatically and your market share gains are enormous.”

In marketing, people always try to create all kinds of variations. This variation is toxic. Your goal should be based on the Six Sigma by identifying and removing the campaigns that don’t work to minimize cost and increase responses.  Welch’s Six Sigma philosophy is something I follow and always apply them in every marketing campaign and company I advise.


This episode is mostly about “doing things differently” (taking the contrarian approach)  if you want to succeed and dominate as a podcasters. Majority of people launching a podcast fail because they just think, getting a show up on iTunes will get them more traffic, higher conversion, and ultimately more sales. This is not the case anymore when so many new pocasts are being launched everyday.  If you just “wing it”… you’ll probably fail. Take a contrarian approach by following the philosophy Jack Welch. If you don’t have a competitive advantage, don’t compete.

Live Free,

Jeff Coga - Marketing Strategy Lab

Jeff Coga

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  • Annie Marie Peters

    Reply Reply July 29, 2014

    Ooh! I really like your analogy of Sniper vs. Shotgun. Very good advice. I hope you guys keep podcasting. The show is very helpful… and inspirational too!

  • Joe

    Reply Reply July 31, 2014

    First off, Jack Welch is the man! I read his book after I graduated college before my first “real” job.

    I am a huge believer in contrarian thinking. I am a big stock investor and all my investments are contrarian based. Invest (buy, in other words) in a company when everyone is scared and selling. I have made very good returns trading purely with this philosophy. In life never follow the herd.

  • Hrvoje

    Reply Reply August 2, 2014

    I like a lot this contrarian approach by following the philosophy of Jack Welch. I haven’t heard of Six Sigma in marketing so far but it has sense and it can help a lot. I hardly wait to read the second part!

  • Alex London

    Reply Reply August 4, 2014

    I’ve never really considered podcasting for marketing my business. Interesting! Thank you for laying it all out like this, very helpful. I like anything that increases my brand awareness.

  • Louisa Chandler

    Reply Reply August 4, 2014

    You’ve done it again! Once again you have enabled me to consider things from a different perspective and I’m so grateful to you! Keep up the good work guys, I’ll keep reading with interest.

  • Meg

    Reply Reply August 7, 2014

    Your writing is really clear and simple. I hadn’t heard competitive advantage explained like that before. Thanks for breaking it down:)

  • Jessica

    Reply Reply August 9, 2014

    I am definitely in the start up phase of my business. I run a radio station and the live shows are later archived as podcasts. I will absolutely be sharing this page and podcast with my radio hostess. I learned quite a bit here and I would like to pass it on. She has been really great and has accumulated well over 150 shows so far. We are making some money with it now but we would love to make more. I am sure she could learn from this information as well.

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