Why Some Companies Do Epic Sh*t and Change The World… While Others Just Make Money

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Today I wanted to write about something I’m obsessed with. Since starting my first business at age 10 or so I had this obsession. That obsession is… trying to figure out: “why people do what they do“. As I’ve gotten older – this obsession has now transformed to… “Why Some Companies Do Epic Sh*t and Change…

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Why I Hate The One Day September 11 Conspiracy Theorist


It has been 13 years since the attacks on the World Trade Center in New York City and on the Pentagon. I’m writing today because I want you to take away two thing (Yes, just two things). Let’s start with…   I decide to write today because… Today is the  ONLY day we get our “one…

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MSL 001: Lab Rant – Kobe Bryant Kills Lakers Championship

Kobe, What Do You Mean You Don't Know?

In this Marketing Strategy Lab Rant, Jeff Coga rants about how Kobe Bryant’s basketball contract kills the Los Angeles Lakers’ opportunity to win the 2014-2015 Championship. How can a “leader” claim he’ll do whatever it takes, yet he’s not willing to let the other people on his team eat? Jeff then covers a business lesson on what…

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