Hey, Hi, Hello Marketing Strategy Lab Insiders!
We built Marketing Strategy Lab (the website and podcast) to build a community and learn from all you smart people. Our goal with MarketingStrategyLab.com is to help educate and inspire you.
That said, beginning December 1, 2009 the FTC requires websites to provide disclosures whenever there could be hidden interests or unspoken biases related to recommendations.
First, the obvious: We are mentors to hundreds of small business owners and freedom-seekers. We are constantly reviewing, using, and recommending books, products, tools, and services that we personally find useful and believe our friends and readers will too.
Second, the less obvious: Per the FTC rules, if we interview someone and they grab the bill for launch, we would need to specify this. Ditto if I use an Amazon link that gets us three cents instead of an Amazon link that gets us zero cents. If someone gives me a comfy t-shirt with a logo and we wear it in a photo, same deal. Disclaimers all over the place.
This would be tedious for us and a continual eye sore for our friends, readers, and subscribers. But rules is rules.
To cover our a$$ and preserve your website and reading experience, please assume that, for every recommendation, link, and product we use, the following all hold true:
If you have any questions regarding the above, please do not hesitate to contact us by using the contact page.
Jeff Coga and Jason Edwards
Founders and Co-Host of Marketing Strategy Lab
P.S. Have you heard of affiliate marketing? If not then click here to learn how we generate income from our website and how our clients do too!